About Us

Welcome to THEBEAUTYINYOU, your number one source for all your apparel needs in the most natural fabrics. In the second hand market we noticed a demand for clothing made out of quality materials. However, searching for these items was not an easy task. I found myself going to multiple places, and online stores just to purchase one item that took hours of searching, which wasted much of my time. Asking for photos of the material tag became an ongoing hassle that later made me frustrated. As a result, I decided to take matters in my own hands and create a online store, stocked with 90-100% of our inventory containing clothing made from natural, or sustainable materials excluding items sold during live sales.

Most of our items are gently worn vintage/modern clothing that is in like new condition. We want to make it convenient for those who want to purchase clothing with natural and sustainable fibers a easy experience. Our focus is to create an opportunity for you to build a wardrobe that fits your unique style. Each item in our store is carefully selected, so that you can have your essential, special occasion, or statement outfit that you will be proud to wear. The goal is to help people make smarter decisions when purchasing clothing that will not harm our environment. Buying pre-loved items gives clothing a second life, but purchasing a item made of natural materials is an even better choice.

Some of the materials that are not natural that we allow is viscose, and nylon. Both of these are recyclable materials. We also alow items where the majority of the fabric is natural fibers but is blended with some synthetic materials. Our aim is to provide as many items made with 100% natural materials so that you can have a large selection to choose from. However, most of the lining in some of the vintage/ modern clothing is made out of acetate, or polyester. The fabric content tag will be shown in photos and in the description to help you make better decisions. We hope our store meets your needs when shopping for an environmentally conscious wardrobe.

On another note, we want to help women find more flattering pieces to wear on a everyday basis. Your wardrobe does not have to be boring. We want you to take time to find your own personal style. Neutral colors are a staple in anyones wardrobe, but wearing color changes your whole mood. A capsule wardrobe is nice, but we want to help you stand out and love the clothes your wear. The better you look, the greater you feel! Think about the last outfit you wore that had you feeling beautiful. I’m sure you were wearing a vibrant ensemble. Even, the color white can give you a mood booster when paired with another complimentary color. We believe if you love what you are wearing, you will wear it over and over again. That’s why the quality of fabric is so important. We carry mostly vintage items in our store, because we know that years ago clothing was made to last much longer than it does today.

As customers, we are always bombarded with people telling us what we need to buy. I realize now, that I enjoy shopping in a peaceful environment without any pressures or influence. It’s so important to take your time and make wiser decisions when shopping. After much reflection about what I would like to see in my sustainable wardrobe. I realize that investing in a quality, well-made wardrobe is the answer. However, finding those special pieces, and everyday basics became very challenging. In turn, I came up with the idea to create a store that would give me and others plenty of options to choose from. Now, you do not have to shop in different places to find items made of natural materials. Here we provide many options for the buyer who cares about the environment, and who wants to make a better decision concerning their wardrobe.

We hope you find what you have been searching for, here at THEBEAUTYINYOU Shop!